Why DSP?
Combining Amazon PPC and DSP (Demand-Side Platform) offers several benefits for brands looking to grow their revenues:
Enhanced targeting: Using both PPC and DSP allows for more precise and advanced targeting of audiences based on their browsing and purchase behavior on Amazon.
Increased visibility: The combination of both platforms can lead to increased visibility of your products to potential customers, which can lead to higher click-through and conversion rates.
Better ROI: By combining both platforms, brands can effectively optimize their advertising spend and improve their return on investment (ROI).
Access to first-party data: Amazon PPC and DSP provide access to Amazon's vast pool of first-party data, which can be used to refine targeting and drive more sales.
Improved brand awareness: Combining PPC and DSP can help brands increase their visibility and build stronger brand awareness with their target audiences.
More advertising options: Using both platforms provides brands with a wider range of advertising options, including sponsored products, sponsored brands, and display ads, to maximize their advertising impact on Amazon.
Full-Funnel Ad Strategy
Capture Your Shoppers’ Interest at Every Stage of Their Buying Journey.
Consideration Metrics
- Cost per Detail Page View
- New-to-Brand Purchasers
- Click Through Rate
- Branded Searches
Conversion Metrics
- Total Sales
- Return on AD Spend
- Cost per Purchase
- % Purchases New-to-Brand
Loyalty Metrics
- Repeat Shopper Purchases
- Market Basket & SKU Affinity
- Average Order Value
- Customer Lifetime Value
Amazon DSP Success Story
Adverio generates $941,756 in Additional Revenue within 6 Months of launching Amazon DSP
ROAS: 5.14x | NTB Purchase Rate: 71.87% | cLTV: $398 | AOV: $145
Adverio vs The Competition
We offer one of most sought after rates for advanced DSP management in the industry
DSP
10
of Ad Spend
10
Monthly Spend Minimum
Other Agencies
- 15% of Ad Spend
- $ 15K and Monthly Spend Minimum
Amazon's Service
- up to 25% of Ad Spend
- $ 50K Monthly Spend Minimum
Simplify Amazon DSP:
Our Seasoned Team Delivers Easy Solutions for Complex Audience Targeting to Amplify Your Brand’s Growth.